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Its lobbying offensive even includes offering to help governments write e-cigarette rules, despite the fact that tobacco companies are banned from interfering with public health policy under an international treaty

Over 43 million adults are now using our range of smoke-free products Source: PMI Q4 and Full Year 2025 earnings

Furthermore, the small sample size largely due to time constraints during the data collection process makes it difficult to determine how representative our sample is of all HCPs in Saudi Arabia

Even if the newly introduced Regulations in the USA and in Europe can not be discarded as a reason for this decision, NJOY President Jeffrey Weiss said to Law360 that the company sustained significant losses when it released the disposable e-cigarette Kings 2.0, in 2013