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Hard packs use a rigid flip-top box, typically built from paperboard, similar to what youd find in custom cardboard cigarette boxes , that protects cigarettes from crushing and bending

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We draw on evidence-based methods such as cognitivebehavioural therapy (CBT) and outline approaches that healthcare professionals can use to integrate these methods into routine care to help their patients stop smoking

Advertising the launch: In advance of the stores opening, PMI embarked on a deliberate marketing strategy, spending $1.29 million in fall 2019 alone to advertise IQOS