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High school e-cigarette use increased from 5.9% in 2021 to 11.1% in 2022 before declining to 5.6% in 2023
While Marlboro continues to lead as the most valuable tobacco brand for the 10th consecutive year, the industry is undergoing significant transformation, said Richard Haigh, global managing director at Brand Finance
First there was a tobacco industry survey taken in the early 1950s, which included only one menthol brand Kool in its poll of customer preferences
Kenneth Graham R, April 2026 Get News & Updates Get all our latest news and updates straight to your inbox
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