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The researchers looked at data from the Population Assessment of Tobacco and Health Study, which is a nationally representative, longitudinal study of tobacco use in the civilian, non-institutionalized American population and followed regular users of both cigarettes and e-cigarettes over five waves, starting in 2013 with annual follow up of smoking and vaping behavior

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The next-generation products segment is expected to witness the highest growth rate, propelled by technological innovations and the introduction of new, more efficient vaping devices

it shows the verities of tobacco use and jolts smokers into realising that despite the damage, they are powerless over their addiction