While boxes of 10 packages are global standards, some countries or brands can provide boxes with different accounts, such as 5 or 12 packs, which are based on price or advertising needs
[119] The European Union later withdrew certain exemptions for heated tobacco products, thereby extending restrictions on flavors and flavor-modifying components, such as filters, papers, packages, and capsules, to that product category
Several major public health organizations, however, argued the measure doesn't go far enough by leaving in place longstanding penalties for youths who are found to possess tobacco products, something they believe is ineffective at curbing use
"Regulation in the face of uncertainty: the evidence on electronic nicotine delivery systems (e-cigarettes)"