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Davidoff Gold Slim is a premium slim-format cigarette smooth, refined and light, made with Davidoff's quality tobacco blend

Rates of purchase of cheap whites and heavily discounted products were at around half of one per cent of smokers, nothing remotely like one in seven

It immediately drew fire for its stylish packaging shiny, sleek black boxes bordered with fuschia and teal and ads that included florals, hints of lace and the slogan Light and Luscious. The latest ad campaign says, Now available in stiletto, which is a longer, thinner cigarette

Nicotine replacement products offer significant savings but don't provide a strong success rate for quitting smoking