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All the evidence we present points to nicotine [electronic cigarettes] and non-nicotine [electronic cigarettes] being less harmful than combustible cigarettes, Butler said

So the Swedish experience informs us that looking at products like nicotine pouches as a way to quit smoking actually do promote a better public health

Sweden is on course to become one of the world's first "smoke-free" countries, defined as less than 5% of the adult population smoking

Read more about 60s smoking culture See also 1960s cigarette brands in the UK Cigarette packets from the 70s Illustrated left is a collection of cigarette packets from the 70s that shows how smoking habits changed in the face of health issues and changes in the market