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A lot of the other companies in this space are leaning into this kind of negative or cheeky messaging or their brand is a bit intimidating. Both founders used Nicorette when trying to quit but had the same issues understanding the dosing instructions and felt embarrassed carrying the product with them

The aroma is mellow and pleasant, and the taste is lightly sweet with a large volume of smoke

You may still prefer to start at 20mg or 15mg and work down, but it could be worth trying 10mg if you are concerned about the amount of nicotine you are using

If theyre easier to find than the Filtrete filters, theyre a fine choice