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In their marketing of Kent, Lorillard had created a campaign reminiscent of those designed by Philip Morris and RJ Reynolds in the 1930s and early 1940s.54 Just as in those earlier advertisements, Lorillard called on physicians to interpret scientific results using their individual, clinical judgment
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Electronic supplementary material Rights and permissions About this article Cite this article Ghahremani, D.G., Faulkner, P., M
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