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The deal noted, We shall have absolute discretion as to the final content of the Film and all artistic and technical decisions over all aspects of production and post-production of the Film." There was a separate clause noting that they were specifically insisting on protecting the good name of Marlboro, stating, "If there is any reference in the edited footage of the whole film that might reasonably be construed as detrimental to tho Marlboro brand name, wo:shall remove all exposure of the Material from the release print of the Film." I don't know for sure, but my best guess is that Philip Morris probably was not a fan of the first film even JOKING about Lois Lane having lung cancer, so that was probably why the company tried to make sure that if it was going to spend money on this film, there would be nothing even vaguely negative regarding cigarettes

The change also aligns with Disneys overall focus on family-friendly and clean environments

When public figures are seen engaging in certain actions, such as smoking, it can send a message that such behaviors are acceptable or even desirable

Tumble dry low or hang-dry